Moolah Kicks and Prep Girls Hoops Partner to Bring Women’s Specific Shoes to High School Basketball Athletes
Moolah Kicks Becomes the Official Shoe Partner of Prep Girls Hoops
NEW YORK, September 9, 2024 — Prep Girls Hoops, the national leader in prep girls basketball coverage, events, and athlete recruitment announced today a partnership with Moolah Kicks, the #1 women’s basketball brand. As partners, Prep Girls Hoops and Moolah Kicks will collaborate to raise awareness for Moolah Kicks’ shoes – helping ensure every Prep Girls Hoops athlete finds a shoe specifically made for the female foot.
Throughout this partnership, Moolah Kicks will make their shoes available for purchase on every Prep Girls Hoops events page. Prep Girls Hoops Circuit programs will also have the opportunity to outfit their entire team with Moolah Kicks at an exclusive discount. In addition, Prep Girls Hoops will launch a content series highlighting the athletes wearing Moolah Kicks at Prep Girls Hoops events. Finally, Prep Girls Hoops and Moolah Kicks are exploring a tournament collaboration for 2025 to be announced at a later date.
“At Prep Girls Hoops, we strive to provide the platform of coverage and events that female basketball athletes deserve. Moolah Kicks has created the female-specific shoe that these athletes deserve as well, and we couldn’t be more excited to establish this partnership and elevate women’s basketball together.” said Emily Sommerville, Prep Girls Hoops Events Director.
“We feel strongly that every young baller should be able to play in shoes made specifically for her feet,” said Natalie White, Founder and CEO of Moolah Kicks. “We are thrilled that partnering with Prep Girls Hoops will give so many more young athletes that opportunity.”
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About Prep Girls Hoops:
Prep Girls Hoops is the nation’s comprehensive authority for girls club and high school basketball coverage, rankings, and analysis. With over 35 state and region-specific websites, Prep Girls Hoops has published over 10,000 articles in last year highlighting college prospects at all levels nationwide. In addition to its content, Prep Girls Hoops runs a growing slate of 20+ first-class tournaments in the Prep Girls Hoops Circuit, as well as the largest showcase series in the country for girls basketball athletes. Prep Girls Hoops is owned and operated by Prep Network, based in Minneapolis, Minnesota.
Learn more at PrepGirlsHoops.com
About Moolah Kicks:
Moolah Kicks was founded in 2020 as the first and only brand exclusively focused on women’s basketball performance. Its products are distributed in retail channels exclusively by DICK’S Sporting Goods, after landing a historic partnership in 2020, beginning with the debut of the Phantom 1 sneaker in 2021. In 2023, the brand solidified itself in the youth market with the launch of the Press Break. Moolah Kicks is now available in over 300 DICK’S Sporting Goods locations across the country as well as online through moolahkicks.com. The brand was named one of the top female footwear brands by Sneaker Freaker in 2022. Founder and CEO, Natalie White, has been recognized by Forbes’ 30 Under 30, Front Office’s Rising 25 Class of 2023 and one of Adweek’s 2023 Champions of Change. The brand boasts partnerships with select WNBA players, AAU teams, Elite High School Champions, and 70+ NIL athletes. Continuing to propel its profile further, Moolah Kicks has raised over seven figures of capital.