ASRV: The Performance Brand That Has Built a Cult Following
Anwar Stetson
From Athlete to Visionary
San Diego native Jay Barton always wanted to be a professional athlete. But after a slew of injuries, he shifted his focus to exercise and strength training. With a vision to make the best “athleisure” apparel possible, he founded ASRV in 2014.
Now, over a decade later, ASRV has garnered a massive cult following on social media. The brand’s hook is that it combines athletic performance with high-tech specs that give athletes a competitive edge. They’re our latest company on the rise.
ASRV stands for All-Season Recreation Versatility, positioning itself to serve athletes and fitness-minded consumers with training apparel that can adapt to different conditions. The brand has expanded in this philosophy to offer a ton of specialized training merchandise with technical appeal, emphasizing sweat wicking and anti-odor tech.
ASRV has 25 different fabric technology styles for its apparel. The brand’s growth is rooted in performance-oriented designs and specialized fabrics and craftsmanship; but its major appeal is its sleek modern aesthetic, which has garnered over a million followers on Instagram.
What’s New
Right now, ASRV is highlighting its winter collection. Examples include the PrimaLoft men’s Weather‑Ready Puffer Jacket at around $298, the Asrv Aerotex PrimaLoft Warm‑Up Pant for men at about $198, and the ASRV men’s Sherpa Recovery Gym Hoodie at about $158.
Other items include the Asrv men’s Sherpa Recovery Sweats and ASRV men’s Tech‑Terry Paneled Quarter Zip Jacket.
In addition to seasonal products, staple pieces like the ASRV men’s Pixel Camo Polartec Delta Longsleeve and the ASRV women’s Performance Quarter Zip Jacket show the brand’s range across men’s and women’s training gear.
Prices on the ASRV website can be higher than mainstream athletic brands—but, as the old adage goes, you get what you pay for.
In its first year, the company had $750,000 in sales, but exploded to over $18 million in sales by 2020.