Profiling The Nation’s Largest Team Sports Apparel Distributor
Anwar Stetson
You may not have heard of them before, but there’s a good chance this major sports company makes your team’s uniforms. Let’s take a look at the largest youth sports goods and apparel distributor in the nation: BSN Sports.
BSN Sports has been a distributor of youth sports goods since 1972, but has exploded over the past 20 years. In 2005, the company generated $90 million in sales. By 2023, it generated over $1.7 billion. The private equity-backed distributor has shown that the youth sports market industry is booming.
BSN’s catalogue ranges from youth to high school and collegiate sports. It offers apparel for football, basketball, soccer, softball, volleyball, track & field, baseball, and even Esports, expanding its variety in a world where youth and high school sports are more competitive than they’ve ever been.
COO Terry Babilla joined the company in 1995. Today, he oversees operations, strategic initiatives, and the company’s deep customer-centric focus on serving athletic directors, coaches, and school programs nationwide.
Under Babilla, the company transitioned from public to private in 2010. By 2024, BSN’s parent company, Varsity Brands, was sold to American global investment company Kohlberg Kravis Roberts & Co. for $5 billion. It had previously been owned by private investment giant Bain Capital.
The brand has since expanded into a multibillion-dollar business serving more than 150,000 institutional customers, including youth leagues, school programs, and collegiate teams. The firm’s product mix spans custom uniforms, equipment, spirit wear, footwear, digital team stores, and all encompassing forms of sports branding, backed by local sales representatives who understand regional athletic needs.
Youth sports is big business, and the massive splash of investment and growth in companies like BSN represents that trend. If you need uniforms for your school or club, you can order directly from the BSN Sports website.