It’s no secret that football is evolving. With parents concerned about the dangers of tackle football, other low-contact forms of the sport, like flag and 7on7, are rising rapidly. We’ve profiled the rise of flag football before, especially […]
Florida soccer mom Deisy found a problem: while many youth soccer players need high-tech grip socks to up their game, she didn’t see any brands catering directly to them. That inspired her to launch the VDB brand independently […]
The shoe world is saturated with high quality brands. Nike and Adidas dominate the American market, while across the Pacific, Chinese brands like Anta have gained more traction by signing NBA players like Kyrie Irving and Klay Thompson. […]
From Athlete to Visionary San Diego native Jay Barton always wanted to be a professional athlete. But after a slew of injuries, he shifted his focus to exercise and strength training. With a vision to make the best […]
Like many fans across the country, you may have spent much of your 2026 so far watching the NFL and College Football playoffs. On Saturday, the Los Angeles Rams defeated the Carolina Panthers after Rams quarterback Matt Stafford […]
You may not have heard of them before, but there’s a good chance this major sports company makes your team’s uniforms. Let’s take a look at the largest youth sports goods and apparel distributor in the nation: BSN […]
Rising from the kitchen table to the NBA, HOLO Footwear is an independent brand representing the intersection of many passions—sports, fashion, sustainability, and aesthetic—and then some. Led by husband and wife team Rommel and Yuri Vega, HOLO Footwear […]
Youth, high school, and college sports have exploded into a multi-billion dollar industry for both administrators and young players. While the changing landscape of sports and the waning mask of amateurism hasn’t received universal praise, there are increasingly […]
Women’s athletic wear has exploded in both demand and innovation over the past decade. Female athletes now drive design, performance, and style conversations across brands both big and small. Because of growing demand, brands are now focusing on […]
Volleyball is a rapidly growing sport. It has remained steady as one of the most popular girls’ sports in America, but it’s also the fastest growing sport for boys. Overall health is often the difference between success and […]