Gatorade is releasing a new sports drink with 75% less sugar than its flagship beverage. Gatorade Lower Sugar is set to release in 2026 with four new flavors that come with no artificial colors or sweeteners. The release […]
Read more
Nike reigns supreme once again as the number one apparel and footwear brand for teens according to investment bank Piper Sandler. In its 50th survey of over 10,000 U.S. teenagers, Piper Sandler found that Nike leads the way […]
Read more
The New York Jets have announced a major expansion of their Jets Flag Elite program for the 2025–26 season, unveiling a new 14U girls travel team and securing Fathead as the initiative’s first-ever presenting sponsor. The program will […]
Read more
All Grown Up It feels like just yesterday that high school basketball fans were watching incoming ninth graders grow into prep stars on the court. One of the winningest groups in all of prep basketball, the best boys’ […]
Read more
New Tech for an Old Game High School football still has all the nostalgic Americana that made it one of our nation’s most popular pastimes. This fall, Friday nights are still filled with lights, cheerleaders, youthful exuberance, student […]
Read more
Youth sports business news comes from BuyingSandlot.com. Subscribe to the free newsletter here. 🏈 NFL Announces Next Big Flag Football Move The Shield plans to start pro leagues for men and women before the sport’s Olympic debut at […]
Read more
The 23rd FIFA World Cup is only eight months away, and the U.S. is struggling. With a new head coach, notable attendance struggles, and the recent letdown at this summer’s Gold Cup, the U.S. Men’s National Team (USMNT) […]
Read more
The Border League began in 2020 as a way for coaches to arrange meaningful high school basketball matchups during the COVID-19 pandemic. Since then, the league has grown as dozens of the top programs in the nation have […]
Read more
Notre Dame High School (Sherman Oaks, Calif.) isn’t your average prep football school. Aside from numerous successful alumni across several sports, the Knights are developing the top-ranked basketball player in the country, on the gridiron. Last week we […]
Read more